Hi, I’m
Yishi Zuo

I build companies.

I learn and play.

I write.

I build companies.

I learn and play.

I write.

Start-up learnings

My personal journey

Entrepreneurial reflections via exploration (Part 2)

Continued from part 1: Learning to explore I’ve now had plenty of time to reflect on my last start-up, which continues to grow and has reached profitability! There were some...

My personal journey

Business school gossip & start-up learnings

What do you really learn in business school? I went to business school in 2016 in large part because I wanted to improve my emotional intelligence. Almost right away, I...

Self-growth principles, Investing

Choose the game you play

Let’s suppose that your goal in life is to maximize your long-term happiness. What should you do? Last time we talked about your 4 buckets of capital: financial, social, knowledge...

My personal journey

My personal journey

The privilege to take a risk

My first entrepreneurial experience happened right after my first semester of college. In January 2008, I did a brief winter internship. My boss was a part time law professor. Publishers...

Self-growth principles, My personal journey

Always happy, never satisfied

Once upon a time at a dinner party, Bill Gates and Warren Buffett were asked to write on a napkin, the single most important driver of their success.  They thought...

My personal journey

The art of non-violent confrontation

Earlier in my life, I struggled with self-awareness and setting boundaries. Let’s travel back in time to my freshman year of college—fall 2007. I had a very memorable roommate. We...

Other fun articles

My personal journey

Negotiating a new car purchase – a step-by-step guide

Earlier this week, I bought a brand-new car for the first time. I used tricks that I’ve learned as an entrepreneur, and the negotiation was rather fun. Join me for...

Business Analysis

How YOU can become a millionaire Tiger King

Can tigers be a sustainable business model? Maybe. Viewed from conventional business lens, tigers are an awful asset class. The fundamental problem: timing of cash flows In any business, you...

History

Psychopath on the Batavia — the most incredible yet true story you’ve never heard before

Have you ever wondered what evil looks like up close? Or, have you considered what it would be like to be trapped in close quarters, for months on-end with a...

Policy & politics

“We win, they lose” – Radically Reframing the US Immigration Debate

My parents brought me to America when I was 6 years old. Not a day goes by do I forget how fortunate I am to be a naturalized US citizen....

Business Analysis

Hidden in plain sight – how corporations exploit the power of lotteries

Take a look at the economics of a lottery, and you’ll realize that these things are extremely profitable. From the Roman Empire to the Han Dynasty, governments have long recognized...

Business Analysis

GameStop’s Moral Mandate – Go Big or Go Home

GameStop can become the physical gateway to various virtual worlds. And this is a TRILLION-dollar opportunity. As insane as the GameStop story has been, I think there could be long-term...